Professional Profile - Ken Mitchell

Professional Qualifications:

• Degree of Master of Marketing Communication, University of Canberra
• Certified Practising Marketer, Australian Marketing Institute
• Graduate Diploma in Professional Communication (Marketing and Advertising), University of Canberra
• Certificate in Marketing Management, Australian Institute of Management
• Certificate in Business Management, Australian Institute of Management
• Certificate in Direct Marketing, Australian Direct Marketing Association
• Certificate IV in Assessment and Work Place Training
• IBM Account Management, IBM Australia

Professional Memberships:

• Fellow, Australian Marketing Institute

Work Experience:

Ken has 4 decades experience with statistics, marketing market research and training.

Ken has comprehensive experience in project management and has undertaken numerous consultancies for businesses involving a broad range of commercial marketing activities. Activities include national and international market research including qualitative and quantitative attitudinal surveys including demographic and commercial activities, development of marketing plans and business plans, reviewing/auditing of marketing strategies and promotional plans, launching of businesses/products, public relations campaigns, event and sponsorship marketing, and extensive public relations and media experience in event marketing including major launches by Federal and State Ministers.