Summernats

AMRS conducted the comprehensive market research for Summernats in 2000 and 2001 to establish various facts including visitor opinion surveys (satisfaction levels, suggestions, etc) and measures of economic activity (where did they come from, how much do they spend/intend to spend during there visit, etc).

Subsequent to this research AMRS initialted and developed the non-alcohol enterance policy (all alcohol banned at the gate) and all of its associated marketing communications strategy to revamp the Summernats brand name and image for 2002.

Alcohol affected behavior had been a major area for concern and AMRS assisted with the media 2002 launch.

The new policy was very favourable received by police, government, spectators and the general population and has helped reposition Summernats as a favourable more wholesome and family orientated draw card for the ACT.

Contact: Chic Henry or Don Walker Ph 02 6241 8111