_____ is original research performed by individual researchers or organizations to meet specific objectives:
A/ Primary research
B/ Secondary research C/ Syndicated research D/ Marketing research "The price of progress is the pain of change." - anon |
A Multi-National Legal CompanyThursday, 3 July 2003 The local branch of a multi-national legal company had identified a potential
new market segment and wanted to enter that market. The managing partner
contracted us to undertake market research to determine the viability of the
market and the perception of their company in that market segment.
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