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_____ is original research performed by individual researchers or organizations to meet specific objectives:

A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research

"The basic philosophy, spirit and drive of an organisation have far more to do with its relative achievements than do technological or economic resources, organisational structure, innovation and timing."

- Thomas Watson, Jr

A Multi-National Legal Company

The local branch of a multi-national legal company had identified a potential new market segment and wanted to enter that market. The managing partner contracted us to undertake market research to determine the viability of the market and the perception of their company in that market segment.

We were able to advise of substantial details which concluded that the new market segment was indeed viable. Our research also enabled us to advise the best means of entry into that market.

"Thank you for the comprehensive research" - Managing Partner.

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KEN MITCHELL
CEO, Australian Marketing & Research Services

"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."