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_____ is original research performed by individual researchers or organizations to meet specific objectives:
A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research
"The price of progress is the pain of change."
- anon

A Multi-National Legal Company

Thursday, 3 July 2003

The local branch of a multi-national legal company had identified a potential new market segment and wanted to enter that market. The managing partner contracted us to undertake market research to determine the viability of the market and the perception of their company in that market segment.

We were able to advise of substantial details which concluded that the new market segment was indeed viable. Our research also enabled us to advise the best means of entry into that market.

"Thank you for the comprehensive research" - Managing Partner.

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