AMRS Online: Australian Marketing & Research Services - We cater for both the government and the private sectors including small, medium, large businesses and proposed new businesses.

Your Email

Your Password


_____ is original research performed by individual researchers or organizations to meet specific objectives:
A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research
"Every passing moment is a new opportunity to change your life."
- anon

Birragai - Outdoor Learning Centre

Sunday, 7 December 2003

After the bush fires of January 2003 that destroyed so many homes in Canberra, Ken was commissioned to provide mentoring and advice and lead Birragai Outdoor Learning Centre staff through the process of developing a Business Plan to re-establish the business that was in effect completely burnt out when the fires burnt the accomodation, rooms and facilities that basically formed Birrigui.
 
Ms. Kellie Chamberlain, a Birrigui staff member,  was appointed to head the Birrigui effort.   Accordingly Kellie, under Ken's expert mentoring and guidance, put together the Businesss Plan to enable Birrigui to reactivate itself.  
 
And like the legendary Phoenix - Birrigui did indeed rise up from the ashes as a born again business.
 
With acknowledgemt to Kellie Chamberlain the following is the extract for the table of contents.
 
1.         Contacts

2.         Executive Summary  .

3.         The Business  .

3.1.      Description of Business  .

3.1.1.  Background  .

3.1.2.  Current Status  .

3.2.      Motivation  .

3.3.      Persons Involved in the Business  .

3.4.      Company Vision/Mission  .

3.4.1.  Vision  .

3.4.2.  Mission  .

3.5.      Business Objectives  .

4.         Marketing Plan  .

4.1.      Market Research  .

4.1.1.  Competitor Analysis  .

4.1.2.  Secondary Market Research  .

4.1.3.  Primary Market Research  .

4.1.4.  Final Analysis of Market Research  .

4.1.5.  Describe your market niche  .

4.2.      SWOT Analysis  .

4.2.1.  Strengths  .

4.2.2.  Weaknesses  .

4.2.3.  Opportunities  .

4.2.4.  Threats  .

4.3.      Marketing Strategy  .

4.4.      Target Market .

4.5.      Product .

4.5.1.  Features and Benefits of Birrigai Outdoor School’s Product Portfolio  .

4.5.2.  Concerns List .

4.6.      Pricing Strategy  .

4.7.      Place (distribution) .

4.7.1.  Business Location  .

4.7.2.  Distribution  .

4.7.3.  Packaging/bundling  .

4.8.      Promotional and Advertising Methods  .

4.8.1.  Positioning/Image  .

4.8.2.  USP   .

4.8.3.  Branding  .

4.8.4.  Promotional material .

4.8.5.  Marketing Calendar of Events  .

4.9.      Successful Customer Relations  .

4.9.1.  Terms of Payment. .

4.9.2.  Customer Service Policies  .

5.         Organisation & Management .

5.1.      Organisational Structure  .

5.1.1.  Ownership & Legal Structure  .

5.1.2.  Licensing/Registrations/Taxation  .

5.1.3.  Contractual Obligations  .

5.2.      Human Resources  .

5.2.1.  Training & Development .

5.2.2.  Sources of Assistance  .

5.3.      Operational Plan  .

5.3.1.  Procedures & Business Policies  .

5.3.2.  Production Plan  .

5.3.3.  Business Performance Monitoring and Review   .

6.         Financial Plan  .

6.1.      Start Up Capital .

6.2.      Funding Requirements  .

6.3.      Pricing Analysis  .

6.4.      Break Even Analysis  .

6.5.      Cash Flow Forecasts  .

6.6.      Sales Forecast .

6.7.      Profit and Loss Forecast .

6.8.      Projected Balance Sheet .

6.9.      Business Records  .

7.         Attachments  .

7.1.      Organisation Structure  .

7.1.1.  Organisational Chart .

7.1.2.  Resumes  .

7.2.      Marketing  .

7.2.1.  Marketing Calendar of Events  .

7.3.      Finance  .

7.3.1.  Start Up Costs  .

7.3.2.  Cash Flow Forecasts  .

7.3.3.  Sales Forecast .

7.3.4.  Profit & Loss Forecast .

7.3.5.  Projected Balance Sheet .

7.3.6.  Application for Finance  .

7.3.7.  Financial Records  .

7.4.      Legal Documents or Statutory Requirements (as required) .

7.4.1.  Partnership Agreement .

7.4.2.  Business Name Registration  .

7.4.3.  Company formation documents  .

7.4.4.  Licences/permits/regulations  .

7.4.5.  Insurance policy documents  .

7.4.6.  OH&S Policy  .

8.         Appendices  .

 

 

Copyright 2008 AMRS Online. Design by BRB | Powered by IASP