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_____ is original research performed by individual researchers or organizations to meet specific objectives:

A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research

"The basic philosophy, spirit and drive of an organisation have far more to do with its relative achievements than do technological or economic resources, organisational structure, innovation and timing."

- Thomas Watson, Jr

Electronics Company

Tuesday, 8 July 2003

Electronics Company

"In three years your strategic marketing advice has taken me from a small shop in trouble to a major service provider in the ACT.

Through your strategic approach of reviewing and further researching the segment and potential segmment sources of our business, you have uncovered market segment areas that we would not have considered.

This has meant that we focused upon the new market segment and, for an outlay of a mere $42 postage plus your review, you have enabled me to increase my turnover by $200,000 per annum through recurring sales to these new businesses.

I was expecting an expensive advertising campaign whereas this cost almost nothing.

I never expected such great results, thank you." - Owner/Manager