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_____ is original research performed by individual researchers or organizations to meet specific objectives:
A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research
"Plans are nothing, planning is everything."
- Dwight D Eisenhower

Fitness Centre

A regional Fitness Centre was trading poorly and in need of new members.

We ran an 8 week broad suburban campaign and brought in another 40% of customers with fully paid memberships.

Direct marketing: "Wow. The injection of new members was vital to our cash flow" - Owner/Manager.

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