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_____ is original research performed by individual researchers or organizations to meet specific objectives:

A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives."

- American marketing Association, 1985

Fitness Centre

Tuesday, 8 July 2003

A regional Fitness Centre was trading poorly and in need of new members.

We ran an 8 week broad suburban campaign and brought in another 40% of customers with fully paid memberships.

Direct marketing: "Wow. The injection of new members was vital to our cash flow" - Owner/Manager.