_____ is original research performed by individual researchers or organizations to meet specific objectives:
A/ Primary research
B/ Secondary research C/ Syndicated research D/ Marketing research "Plans are nothing, planning is everything." - Dwight D Eisenhower |
Fitness CentreA regional Fitness Centre was trading poorly and in need of new members. We ran an 8 week broad suburban campaign and brought in another 40% of customers with fully paid memberships. Direct marketing: "Wow. The injection of new members was vital to our cash flow" - Owner/Manager. |



