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_____ is original research performed by individual researchers or organizations to meet specific objectives:

A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research

"Life is a self fulfilling prophecy."

- Ken Mitchell

Individual Franchise Store

Thursday, 3 July 2003

A local store of a major franchise chain throughout Australia requested a market research analysis be conducted in order to determine why the business was continuing to decline. Requests were also made in order to determine whether the expansion into another potential market segment would be viable.

The market analysis determined problem areas that needed to be improved. These were corrected and, with more effective application of marketing techniques, their business increased within the first few weeks. The utilisation of market research techniques was effective in gaining more business and also obtaining a high response rate in regards to business growth. The market research clarified that expansion of the business venture was non-profitable and therefore saved the owner a great deal of money.

"I was concerned as to how to stop the downhill slide. You have helped my business out by identifying and improving customer loyalty, which in turn has improved my turnover and my profit margins. Also the findings from your feasibility study saved me from investing in what would have been a less than profitable new venture. Thank you." - Owner/Manager.