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_____ is original research performed by individual researchers or organizations to meet specific objectives:

A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research

"The basic philosophy, spirit and drive of an organisation have far more to do with its relative achievements than do technological or economic resources, organisational structure, innovation and timing."

- Thomas Watson, Jr

Marketing Courses for Defence

Tuesday, 8 July 2003

The Department of Defence commissioned Ken to conduct a Marketing Course for some of its staff to teach them how to better market themselves internally and externally as appropriate for their individual responsibilities.

This proved very successful and subsequently a total of 5 courses have been completed covering basic marketing planning for members of the Army, Navy, Air force and Civilian staff.

"Thank you. We have been very pleased with your support. " Lieutenant Colonel coordinating the latest program