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_____ is original research performed by individual researchers or organizations to meet specific objectives:

A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives."

- American marketing Association, 1985

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Direct marketing: "The 50% increase in business within 2 months of the first mail-out was fantastic." - Owner/Manager.

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KEN MITCHELL
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"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."