Proposed 10-PIN Bowling Centre

The Batemans Bay Bowling Club, a popular licenced sports club on the South Coast commissioned AMRS to conduct some market research to test the viability of a suggestion to expand their integrated facilities to include a proposed 10-PIN Indoor Bowling Centre.

The completed research reports were presented in stages to the board and outlined the regional population and age/sex distribution and income distribution and future growth paths for these potential services, as well as providing pricing strategies, and specific information on the primary and secondary target markets.  

The research looked at the trends in the sport and other comparable 10-PIN Bowling centres and the population base for these centres and correlated the population base with the number of lanes for existing centres to enable direct comparison with other localities.   The research recommendations addressed the key issues such as the viability of a proposed centre and the number of lanes if any for any such proposal.

In addition the research reviewed members issues from a member survey and community issues from the community survey.   The research also commented on comparative issues with other compeditor clubs, the catering, and other issues deemed relevant.

The research was completed in December 2003.