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_____ is original research performed by individual researchers or organizations to meet specific objectives:

A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research

"The first man gets the oyster, the second gets the shell."

- Andrew Carnegie

Proposed Indoor Sports Centre

A popular large licenced sports club commissioned AMRS to conduct some market research to test the viability of expanding their integrated facilities to include an indoor sports centre (indoor cricket, basketball, indoor soccer, gymnastics, trade shows, etc).

The market research showed that the immediate target market community wanted and needed the proposed facilities, therefore confirming the idea that there was a viable financial return on their investment. The research also outlined the future growth paths for these services, as well as providing pricing strategies, and specific information on the size and participation rates of primary and secondary target markets for the various sporting activities.

"We are really pleased with the results you have obtained. With your guidance and assistance, I now believe that we can receive a sound return on this proposed investment, whilst also providing for the communities needs and wants. I have great confidence in your ability and have no doubts in recommending you for any further marketing projects. Thank you." - Club President.