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_____ is original research performed by individual researchers or organizations to meet specific objectives:
A/ Primary research
B/ Secondary research
C/ Syndicated research
D/ Marketing research
"The fish is the last to know he swims in the water."
- Chinese Proverb

Restaurant

A central based ACT Restaurant was faced with losing almost $5,000 per week with high overheads and low income levels and poor patronage.   The business was in deep debt and was on the verge of closing the doors and declaring bankrupsy.   They and could not fund any large scale promotions but were desperate for results.

AMRS researched the business including going through all records for the past 2 years and developed a strategy to grow the business.   From the initial low cost campaign the business went from strength to strength.

"Thank you for turning the business around from a disastrous ongoing loss situation to small profit.   Your strategic marketing enabled me to survive and trade out to the end of the lease and walk away without losing my house or my marriage." - Former Owner/Manager.

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