Another term for psychographic characteristics is:
A/ Age
B/ Lifestyle C/ Benefits sought D/ Use-situation factors "The basic philosophy, spirit and drive of an organisation have far more to do with its relative achievements than do technological or economic resources, organisational structure, innovation and timing." - Thomas Watson, Jr |
Courses We run a series of courses in various marketing related fields. In addition we design and conduct courses to meet the specific needs of clients. Course based on $495 per person per day for individuals and $3,950 per day for corporate courses. |



