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Another term for psychographic characteristics is:
A/ Age
B/ Lifestyle
C/ Benefits sought
D/ Use-situation factors
"Results are gained by exploiting opportunities, not by solving problems."
- Peter Drucker
Business Planning Course for corporate staff

Conducting a tailored course for a specific business to enable their relevant staff to learn how to develop a comprehensive Business Plan to meet the business needs of their Owner/Principal/CEO.

Stage 1 - Initial consultation with Principal and /or Owner/Principal/CEO to get solid background to the business.   Develop a relevant Word for Windows template for the Business Plan.   Allocate pre-course assignments.

Stage 2 - Conduct a one day workshop on the structure and required aspects of the Business Plan.   Allocate followup assignments requiring detail to be completed.

Stage 3 - Conduct another one day workshop on remaining issues to complete the Business Plan.

Stage 4 - Conduct a marketing plan review session with staff.

Outcomes - The course participants develop

(a) a sound understanding of how to write a business plan,

(b) learn how to better work together, 

(c) have ownership of the finished Business Plan.  

(d) Senior Management have a Business Plan to to better plan and guide the business.

 


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