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Another term for psychographic characteristics is:
A/ Age
B/ Lifestyle
C/ Benefits sought
D/ Use-situation factors
"The purpose of an enterprise is to create and keep a customer."
- Theodore Levitt
 How to analyse & improve your advertising

Outcome: Be able to analyse and improve draft advertising copy according to rules of layout, design and typography.
Know the parts of the advertising message that carry the most impact.
Be able to develop 12 different types of offers.
Anticipate and counter objections.
Develop appropriate closes.
Apply incremental testing techniques for continuous improvement.
Utilise computer database techniques to manage lead generation & costs.
 
Method:    Uses your own products and services in a series of practical workshops.

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