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Another term for psychographic characteristics is:

A/ Age
B/ Lifestyle
C/ Benefits sought
D/ Use-situation factors

"Every passing moment is a new opportunity to change your life."

- anon

Market Research

One Day Course presented

topics include

Defining the problem
How research can assist
Methods
Quantitative - sampling, questionnaires, collection, analysis, interpretation, reporting
Qualitative - ditto
Costing and budgets

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KEN MITCHELL
CEO, Australian Marketing & Research Services

"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."