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Another term for psychographic characteristics is:
A/ Age
B/ Lifestyle
C/ Benefits sought
D/ Use-situation factors
"The basic philosophy, spirit and drive of an organisation have far more to do with its relative achievements than do technological or economic resources, organisational structure, innovation and timing."
- Thomas Watson, Jr
 Market Research

One Day Course presented by Ken Mitchell

topics include

  • Defining the problem
  • How research can assist
  • Methods
  • Quantitative - sampling, questionnaires, collection, analysis, interpretation, reporting
  • Qualitative - ditto
  • Costing and budgets

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