Marketing For Small Businesses
MARKETING FOR SMALL BUSINESS FREE SEMINAR
CONTENT
1/ Marketing overview - the big picture for small business
2/ The importance of knowing your market o low cost market research o how
market segmentation builds business
3/ How to make your Marketing work -(it not only placing ads and making
flyers), Integration of marketing, Lower advertising costs and increase
your leads, Product strategies, Pricing Strategies, Distribution,
Positioning, The importance of having a USP, The power of PR, Why Customer
Service is crucial to success, Networking successfully, How strategic
alliances increase profits
4/ Case studies and Workshop exercises
Locations include:
Wagga-Wagga
Melbourne
Canberra