MARKETING FOR SMALL BUSINESS FREE SEMINAR By Ken Mitchell

Ken has extensive experience as a Marketing Manager. He is a Fellow of the Australian Marketing Institute and is a member of the Australian Institute of Management, and CEO of Australian Marketing & Research Services. Since 1993 Ken has taught on a casual basis in a range of Marketing, Marketing Research, Sales and Advertising units at various institutions in Australia and overseas. Ken has comprehensive experience in marketing project management and has undertaken numerous consultancies for businesses involving a broad range of commercial marketing activities.

CONTENT

1/ Marketing overview - the big picture for small business

2/ The importance of knowing your market o low cost market research o how market segmentation builds business

3/ How to make your Marketing work -(it not only placing ads and making flyers), Integration of marketing, Lower advertising costs and increase your leads, Product strategies, Pricing Strategies, Distribution, Positioning, The importance of having a USP, The power of PR, Why Customer Service is crucial to success, Networking successfully, How strategic alliances increase profits

4/ Case studies and Workshop exercises

DATES AND VENUES - to be confirmed

February 2008 - Wagga

February 2008 - Melbourne

March 2008 - Batemans Bay

March 2008 - Canberra