Australian Marketing Research Services

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Another term for psychographic characteristics is:

A/ Age
B/ Lifestyle
C/ Benefits sought
D/ Use-situation factors

"Every passing moment is a new opportunity to change your life."

- anon

Marketing Planning

Duration:- 2 consecutive days

Fee:- $495

Trainer:- Ken Mitchell MPC, CPM, Fellow AMI

Includes: - Morning and afternoon tea, lunch, course notes and materials.

This program is designed to assist the person new to the Marketing Arena to apply basic principles to the development of their business or organisation. The program provides an outline of the basics of Marketing Planning, with particular focus on the creation of a Marketing Plan and Identifying Marketing Opportunities

Learning Outcomes

Identify business needs, directions and goals
Identify current resources and capabilities
Source market information
Investigate market trends
Identify the impact of legal and ethical issues
Identify and describe marketing opportunities and threats
Identify how to plan for success.
Develop your own marketing plan

The content of this professional development course is orientated toward a practical approach for your business or proposed business, and includes:

An introduction to the fundamentals of marketing and marketing planning.

An introduction to a marketing plan outline.

An understanding of the link between research and results and how to apply them to your business.

Tools for marketing planning and application and how to apply them to your business.

An understanding of marketing systems and their importance for your business.

Examples of marketing planning.

Creating your own marketing plan - taking you step by step developing your own plan.