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Another term for psychographic characteristics is:
A/ Age
B/ Lifestyle
C/ Benefits sought
D/ Use-situation factors
"Life is a self fulfilling prophecy."
- Ken Mitchell
 Marketing Planning Course for individuals

Conducting a tailored course for a owner or manager to enable them to learn how to develop a comprehensive Marketing Plan to rebrand position and differentiate the business in the market place and therefore better meet the business needs in a competitive market place.

Stage 1 - Introductory discussion and allocation of pre-course preparation assignments to get a better orientation of applying the course to thir specific business.

Stage 2 - Conduct a one day workshop on the structure and required aspects of the Marketing Plan.  Allocate followup assignments requiring detail to be completed.

The course participants develop:-

(a) a sound understanding of how to write a Marketing Plan

(b) learn how to work smarter in a competitive market place

(c) have ownership of the finished Marketing Plan.

(d) have a Marketing Plan to better plan and guide the business.


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