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"The basic philosophy, spirit and drive of an organisation have far more to do with its relative achievements than do technological or economic resources, organisational structure, innovation and timing."

- Thomas Watson, Jr

Marketing Tips

This area is a reference material resource centre for marketing and research.


	The Marketing Concept
	Too many business are fitted up with a b...
	Think before you advertise
	Why TV is becoming less effective and wh...
	efficiency v effectiveness – most busine...
	Is an interstate brand worth more than a...
	Nigerian Scam - the big lie that appeals...
	Credit where credit is due
	ALDI use a proven world wide formula for...
	How to calculate your advertising budget
	Forget the Hype – stick to the basics
	Seize the new opportunities to meet the ...
	Marketing the War in Iraq
	It pays to stop and smell the roses once...
	Its crunch time for the V8 race to get t...
	Political parties as a Brand
	Many are frustrated and wondering how to...
	Political parties as a Brand
	The four seasons of the election
	Marketing politics
	Use the V8 car race and the Brumbies Fin...
	When and where do I advertise my busines...
	Use event sponsorhip to boost marketing
	Why at least half of your advertising mo...
	Multi cultural segmentation
	Planning the year’s business
	Some Low Cost Marketing Options
	Know your Client Segments
	3 ways to grow most any business