• increase the value of each purchase transaction
• increase the frequency of purchase transaction
• increase the customer base.

Increase the value of each purchase transaction.

The famous "point of purchase" displays of chocolate and womens magazines near the cash register queues are typical of the promotions to stimulate and capture impulse purchases that the customer would not necessarily purchase from the store. Similarly the "chips and fries" with the burger is a cross-selling technique to grow the transaction in the same way adding a tie to a shirt for a package solution. Also the up-selling technique of encouraging a larger size purchase than intended is used widely.

Increase the frequency of purchase transaction.

FlyBuys and other frequent shopper promotions are based on encouraging the customer to be more "Loyal" by choosing to derive a benefit (points, discount, etc) in return for being selective and shopping with the specific store or group of participating stores. This has the effect of increasing the frequency of shopping at the specific store rather than more broadcast shopping at any store.

Increase the customer base.

With the ever increasing mobility of the population which now has residents changing there address about every 7 years (ABS Census), it is important to have a strategy to attract new customers within your traditional geographic area as well as considering expanding to new regions.Member get member schemes and use of the Internet are among the more popular new market development strategies.

Although it can be profitable to come up with one of the above marketing strategies that will grow your business, highly profitable businesses inevitably implement a combined and integrated approach that embraces all three strategies. Why not make a resolution to set aside some time to plan your new strategy.