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"The first man gets the oyster, the second gets the shell."
- Andrew Carnegie
 AMRS Reference Library

The following is a list of AMRS reference material. These should all be generally available (inter library loan) through most major libraries in Australia.

TEXT BOOKS

1. Aaker, David A. (1991) Marketing Research, 4th ed

2. Assel, Henry (1992) Consumer Behaviour and Marketing Action, 4th ed.

3. Baker, Michael, (1991) Research for Marketing, McMillan Press

4. Berkman and Gilson, Advertising; Concepts and Strategies, 2nd ed.

5. Burnett and Moriaty (1998) an Introduction to Marketing Communications: An Integrated Approach, Prentice Hall.

6. Chisnal, Peter M. (1991) The Essence of Marketing Research.

7. Craig-Lees, Margaret (1995) Consumer Behaviour.

8. Customer Manual; Direct Marketing Certificate Course, Australian Direct Marketing Association (1991).

9. Dillon, Madden, Firtle: (1993) Essentials of Marketing Research. Irwin.

10. Dommermuth, William P (1989) Promotion: Analysis, creativity and Strategy, 2nd ed.

11. Engel, James F. (1990) Consumer Behaviour 6th ed.

12. Hawkins, Del I (1994) Consumer Behaviour: implications for marketing.

13. Hearn, J. (1987) Advertising Management: Marketing in Australia, Nelson, Melbourne.

14. Hope, Jeffrey L. (1993) Practical Marketing Research.

15. Jenkins, Vin (1984) The Concept of Direct Marketing, Australia Post.

16. Jenkins, Vin (1994) An Introduction to Direct Marketing Longman.

17. Kinnear, Thomas C. (1987) Marketing Research: an applied approach, 3rd ed.

18. Kinnear, Thomas C. (1993) Australian Marketing Research.

19. Kotler, Philip (1994) Marketing: Australia and New Zealand. 3rd ed.

20. Kotler, Philip, (1998) Marketing: Australia and New Zealand. 4th ed..

21. Lawson, Robert (1996) Consumer Behaviour in Australia & New Zealand.

22. McCarthy, Perreault, Quester, (1998) Basic Marketing - A Managerial Approach, 2nd ed. IRWIN.

23. McDaniel, Carl (1993) Contemporary Marketing Research, 2nd ed.

24. McDaniel, Carl (1998) Marketing Research Essentials, 2nd ed.

25. McKenna, Regis (1988) Marketing Research: a Harvard business review special.

26. Nash, Edward L, (1986) Direct Marketing, McGraw-Hill, 2nd ed.

27. Paul, Peter, J. (1993) Consumer Behaviour and Marketing Strategy, 3rd ed.

28. Penhallurick, John, (1998) Marketing Communication Theory Lectures, University of Canberra.

29. Penhallurick, John, Geodemographics: The Key To Finding The Right Audience, University of Canberra.

30. Power, Balderstone & Gyles (2000) Direct Marketing, Irwin/McGraw.

31. Reitman, Jerry (1994) Beyond 2000, The Future of Direct Marketing NTC Business Books.

32. Robbin, Jonathan (1990) Geodemographics: The New Magic, Campaigns and Elections.

33. Roman, Ernan (1995) Integrated Direct Marketing, NTC Business Books.

34. Rothschild, Michael L (1989) Advertising Heath and Company USA.

35. SAS Institute (1997) SAS Solutions for Data Mining.

36. Schiffman, Bednall, Watson and Kanuk (1997) Consumer Behaviour, Prentice Hall Australia Pty Ltd.

37. Shiffman, Leon G. (1991) Consumer Behaviour, 4th ed.

38. Shoebridge, Neil, Business Review Weekly, Marketing 13 April 1998.

39. Shultz, Martin, Brown (eds), Strategic Advertising Campaigns, 2nd edition.

40. Soloman, Michael (1992) Consumer Behaviour: buying, having, being.

41. Stone, Bob (1988) Successful Direct Marketing Methods, 4th edition, NTC Business Books.

42. Stone, Bob (1997) Successful Direct Marketing Methods, 6th edition, NTC Business Books.

43. Syme, D. & Company Ltd (1982) The Age Lifestyle Study, Melbourne.

44. Thearling, Kurt (1998) Increasing Your Customer Value By Integrating Data Mining and Campaign Management Software. Boston, Massachusetts

45. Wearne, N, The Truth About Advertising, Chapter 3.

46. Wells, Burnett, and Moriarty (1989) Advertising: Principles and Practice Prentice Hall.

47. Zikmund, William G. (1997) Exploring Marketing Research, 6th ed.

CD's

1. Australia on Disk

2. CData 2001, ABS

3. Economic Census, US Bureau of Census

4. Maps and Facts, Broderbund

5. Microsoft Encarta

6. Trade Match

PERODICALS

1. AdNews Handbook, Yaffa Publishing

2. AdNews, Yaffa Publishing

3. B&T Weekly

4. Bulletin

5. Business Review Weekly

6. Financial Review

7. Fortune

8. Harvard Business Review

9. Journal of Advertising Research

10. Journal of Consumer Behaviour

11. Journal of Consumer Research

12. Journal of Marketing Research

13. Management, AIM

14. Marketing

15. Marketing Section, Business Review Weekly

16. Professional Marketing

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