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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"Every passing moment is a new opportunity to change your life."

- anon

Business Plans

Wednesday, 3 January 2007

There are two main issues here

First

A Business Plan is a marketing plan (See Marketing Plans) -

Plus a budget, profit & loss, and cash flow

Plus a time line

Plus details of the management

Plus details of the organisation structure

Second

You may be eligible for a government grant for up to 50% to have AMRS develop a Business Plan for your existing or proposed business