The fact that not all customers are equal in terms of profitability means that marketers should focus on building:
A/ Relationships with all people who express an interest in the company
B/ Selective relationships C/ Profit classification departments D/ Higher barriers to entry "The basic philosophy, spirit and drive of an organisation have far more to do with its relative achievements than do technological or economic resources, organisational structure, innovation and timing." - Thomas Watson, Jr |
Business PlansThere are two main issues here First
A Business Plan is a marketing plan (See Marketing Plans) -
Plus a budget, profit & loss, and cash flow
Plus a time line
Plus details of the management
Plus details of the organisation structure
Second
You may be eligible for a government grant for up to 50% to have AMRS develop a Business Plan for your existing or proposed business
Contact us to find out if you are eligible and how we might help you.
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