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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"Results are gained by exploiting opportunities, not by solving problems."

- Peter Drucker

Confidentiality

Tuesday, 16 January 2007

Subject: Confidentiality and Anonymity of Survey Respondents.

All AMRS staff and all consultants engaged by AMRS are required to sign a confidentiality agreement in order to undertake work for AMRS.

Amongst other issues it ensures that they acknowledge all issues including copyright, any client confidentiality agreement, that the data belongs to the client and that no staff are able to communicate to anyone outside AMRS about the project, the processes, the outcomes etc, and cannot possess or use any material for any purpose other than the specific project at hand.

We generally maintain confidentiality by using customized Excel coded spreadsheets for smaller projects and customized SPSS data sets for very large data sets and analysis.

In general we protect the identity of the respondant by providing aggregate data only (tallies of cells) which can be provided to the client without breach of confidentiality/anonymity of the respondant.