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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"The fish is the last to know he swims in the water."

- Chinese Proverb

Customer opinion and satisfaction surveys

Wednesday, 3 January 2007

Feedback is crucial to success - value criticism as it will help with positive change to your business.

We design, conduct and use the results of surveys of your past, existing or potential customers to find out what you are doing right and what you are doing wrong, why they choose to use you or choose not to use you, how to improve and what other issues you need to address.

This initial low cost research will enable us to analyse your business practices and help us find ways you can improve your performance, market share, sales and profits.

Customer opinion surveys can be as cost effective as only $500 for a small sample.

for more information please contact us