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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"Plans are nothing, planning is everything."

- Dwight D Eisenhower

Direct marketing

Tuesday, 16 January 2007

Direct marketing is about targeted one-on-one marketing done in a manner to ensure profits. We have a wealth of experience in all aspects of direct marketing.

Greg Baker was the past president, 1988 to 1994, of the Australian Direct Marketing Association (ADMA) and Ken Mitchell was the founding president of the ACT chapter of ADMA in 1993.

For more information contact us