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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"Results are gained by exploiting opportunities, not by solving problems."

- Peter Drucker

Direct marketing

Direct marketing is about targeted one-on-one marketing done in a manner to ensure profits. We have a wealth of experience in all aspects of direct marketing.

Greg Baker was the past president, 1988 to 1994, of the Australian Direct Marketing Association (ADMA) and Ken Mitchell was the founding president of the ACT chapter of ADMA in 1993.

For more information contact us

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KEN MITCHELL
CEO, Australian Marketing & Research Services

"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."