The fact that not all customers are equal in terms of profitability means that marketers should focus on building:
A/ Relationships with all people who express an interest in the company
B/ Selective relationships C/ Profit classification departments D/ Higher barriers to entry "The basic philosophy, spirit and drive of an organisation have far more to do with its relative achievements than do technological or economic resources, organisational structure, innovation and timing." - Thomas Watson, Jr |
Event MarketingWe help businesses and government agencies to plan and run events such as trade show displays, trade shows, business and product launches, etc. We have helped events improve such as undertaking market research for existing events, writing policies (even alcohol policies etc) and communications strategies (what key messages to whom, how, which media etc) for big and small events. We have improved communications by stream-lining and the coordination of all promotions including advertising. |
KEN MITCHELL
CEO, Australian Marketing & Research Services
"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."
Copyright 2010 AMRS Online. Design by BRB | Powered by IASP