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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:
A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry
"The fish is the last to know he swims in the water."
- Chinese Proverb

Integrated campaign planning

We have been heavily involved with intergtrated communications for many years.

Ken won an industry award (university scholarship) for an integrated communications campaign for 1992.

Ken helped develop and present the first Integrated Communications Campaign (ICC) Lectures for the University of Canberra's new ICC unit in 1994.

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