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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"Life is a self fulfilling prophecy."

- Ken Mitchell

Launch of business or product

Monday, 1 September 2003

We have helped launch many business and products into the market place. Several have involved Ministers, Premiers, Federal Ministers and key stakeholders.

For several businesses we have also helped them get grants to fully fund research and development prior to the official launch.