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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"The price of progress is the pain of change."

- anon

Marketing Plans

A Marketing Plan is essential before you can possibly create brochures, websites, advertising campaigns, etc.

Before you can consider doing anything you must know what why when where and how - this is the purpose of doing a marketing plan.

Are you eligible for a Grant to have AMRS do a Marketing Plan for you?

You may be eligible for a government grant of up to 50% to have AMRS develop a Business Plan for your existing or proposed business

Contact us to find out if you are eligible and how we can help you.

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KEN MITCHELL
CEO, Australian Marketing & Research Services

"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."