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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"The first man gets the oyster, the second gets the shell."

- Andrew Carnegie

Market research

We can help with every aspect of Market Research including:

Defining the problem
How research can assist
Methods
Quantitative - sampling, questionnaires, collection, analysis, interpretation, reporting
Qualitative - ditto
Costing and budgets

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KEN MITCHELL
CEO, Australian Marketing & Research Services

"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."