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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"If you don't know where you're going, you might end up somewhere else."

- Casey Stengel

Market research

Monday, 1 September 2003

We can help with every aspect of Market Research including:

Defining the problem
How research can assist
Methods
Quantitative - sampling, questionnaires, collection, analysis, interpretation, reporting
Qualitative - ditto
Costing and budgets

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