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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"The purpose of an enterprise is to create and keep a customer."

- Theodore Levitt

People Issues - Personal Growth

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KEN MITCHELL
CEO, Australian Marketing & Research Services

"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."