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The fact that not all customers are equal in terms of profitability means that marketers should focus on building:

A/ Relationships with all people who express an interest in the company
B/ Selective relationships
C/ Profit classification departments
D/ Higher barriers to entry

"The fish is the last to know he swims in the water."

- Chinese Proverb

Telemarketing

Monday, 15 January 2007

The general costs include a base hourly rate plus the cost of calls. Discounts are based on the volume of business and repeat contracts.

Day calls mainly between 9am and 5pm. Night calls mainly between 5pm and 8.30pm.

Generally no calls Monday mornings or Friday afternoons

There is no guarantee of hit rate - but our eperience shows that slower is better for qualified leads and better interview responses

We usually achive about 20 to 30 calls per hour for brief screening calls down to 1 per hour for very lengthy and complex interviews.

The staff usually work 3 or 4 hour shifts.

Initial terms of business are 50% weekly payment in advance and the balance at the end of the week. Payments can be made by direct electronic transfer.

We charge a flag-fall to set up and brief staff and commence any new task (this includes developing/revising the script)

Generally we propose an initial low cost telemarketing schedule - for example 3 days @ 3 hours per day to test the market and refine the script and help the client better understand how telemarketing might or might not be in their best interest.

We do not do any calls that require sales over the phone.

We will negotiate lower rates for volume business.

All staff sign confidentiality agreements.

All staff are Australian Citizens working in Australia and phoning from Australia.

We follow Australian standards and guidelines for telemarketing.

Please contact us if you wish to further discuss.