When buyers make decisions which do not appear to maximise value, which of the following can be a plausible explanation?
A/ The sale may be based upon an on-going relationship between buyer and seller
B/ The buyer may have standing decision rules in effect, such as buy the lowest priced offer C/ The buyer may be determining value differently than is the seller D/ All of the above E/ None of the above "The first man gets the oyster, the second gets the shell." - Andrew Carnegie |
Surveys and Focus Groups
Telephone Surveys
We also run Local, National and International ad-hoc surveys to meet specific client needs such as customer satisfaction surveys, opinion surveys, brand research, niche market research, (target) market segmentation research, etc. Our fees start from low cost simple surveys to more expensive large scale sample surveys with complex questionnaires. We provide significant discounts for recurring business and/or large surveys.
Field Surveys
Focus Groups
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