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When a researcher divides the population into mutually exclusive groups (such as age groups) then random samples are drawn from each group, this is known as a _____ sample:

A/ Simple random
B/ Quota
C/ Stratified random
D/ Cluster

"The fish is the last to know he swims in the water."

- Chinese Proverb

Market Research - Customer Satisfaction Survey

A telemarketing survey of a stratified sample of your customer groups seeking basic information and providing feedback and making recommendations.

formal discussion

design questionnaire

telemarketing interviews

compilation of data

analysis of data

graphing of data

summary of findings

recommendations

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KEN MITCHELL
CEO, Australian Marketing & Research Services

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