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When a researcher divides the population into mutually exclusive groups (such as age groups) then random samples are drawn from each group, this is known as a _____ sample:
A/ Simple random
B/ Quota
C/ Stratified random
D/ Cluster
"Failing to plan is planning to fail."
- anon
 Training Course - Fine Tune Your Advertising and Promotional Budget

Fine Tuning your advertising and promotional expenses (get more revenue $$$ by spending less).

By conducting a "Marketing Communication Audit" you can see where your money is going, where your business is being generated, what works for your business and what does not.  

This enables you to maximise your business by either spending less than you currently do or reallocating the same dollars to where they will perform better for you.

See the dramatic results in case study on commuication audit.


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