Training Course - Market Research
Example of a course customised for client as
presented by Ken Mitchell in Brisbane December 2007
Introduction
Statistical research methods for small projects including research design,
research frequency, researcher setups and specific research methods,
qualitative research, quantitative research and questionnaire design.
Sampling overview
Sample framework and sampling considerations
Statistical methods including simple random
sampling, cluster sampling, stratified sampling, etc.
How to establish a statistical system combining
sampling investigation and overall statistics.
Data processing methods, application of data
processing software, and ways of calculation of sample average, confidence
etc.
Demonstration of applications software - Excel,
SPSS, Dimensions, Clementine
Finish Case Studies
Other issues
