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When a researcher divides the population into mutually exclusive groups (such as age groups) then random samples are drawn from each group, this is known as a _____ sample:
A/ Simple random
B/ Quota
C/ Stratified random
D/ Cluster
"The price of progress is the pain of change."
- anon
 Training Course - Market Research

Example of a course customised for client as presented by Ken Mitchell in Brisbane June 2009


Introduction

Statistical research methods for small projects including research design, research frequency, researcher setups and specific research methods, qualitative research, quantitative research and questionnaire design.

Sampling overview

Sample framework and sampling considerations

Statistical methods including simple random sampling, cluster sampling, stratified sampling, etc.

How to establish a statistical system combining sampling investigation and overall statistics.

Data processing methods, application of data processing software, and ways of calculation of sample average, confidence etc.

Demonstration of applications software - Excel, SPSS, Dimensions, Clementine

Finish Case Studies

Other issues


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