"Remember the five simple rules to be happy: 1. Free your heart from hatred. 2. Free your mind from worries. 3. Live simply. 4. Give more. 5. Expect less."
In my life's journey I have learnt that it is our individual philosophy, attitude and belief that shape who/what we aspire to be and that our aspirations shape who/what we become - in essence "Life is a self fulfilling prophecy".
A marketing plan with a poor philosophy, poor attitude and poor self belief is a plan for meritocracy at best.
To succeed in business you need a good plan, a good philosophy, a good attitude and a good measure of self belief.