A/ Is an event
B/ Occurs whether someone offers something in return or not
C/ Is the core concept of marketing
D/ Is synonymous with transaction
E/ Refers to the four different ways a person can obtain a product
"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives."
- American marketing Association, 1985
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