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"The purpose of an enterprise is to create and keep a customer."
- Theodore Levitt
ID: 54963
Name: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives.
Status: Live
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Quote: Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives.
Attribution: American marketing Association, 1985
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