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"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives."
- American marketing Association, 1985
ID: 54955
Name: The purpose of an enterprise is to create and keep a customer.
Status: Live
Image:
Quote: The purpose of an enterprise is to create and keep a customer.
Attribution: Theodore Levitt
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