Tootsie Roll Industries has remained in the candy industry for 100 years. It annually produces 37 million Tootsie Rolls and 16 million Tootsie Pops. It has purchased 17 different candy brands as it implemented its _____ strategy:
A/ Market-development
B/ Market-penetration C/ Integrative growth D/ Product-development E/ Diversification "The purpose of an enterprise is to create and keep a customer." - Theodore Levitt |
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