Tootsie Roll Industries has remained in the candy industry for 100 years. It annually produces 37 million Tootsie Rolls and 16 million Tootsie Pops. It has purchased 17 different candy brands as it implemented its _____ strategy:
A/ Market-development
B/ Market-penetration C/ Integrative growth D/ Product-development E/ Diversification "Life is a self fulfilling prophecy." - Ken Mitchell |
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KEN MITCHELL
CEO, Australian Marketing & Research Services
"At Australian Marketing & Research Servicees we believe that success is based on understanding clients needs and providing professional servces that best meet those needs. Our clients are our advocates and through their satisfaction we grow together. Let us help you take your business to a higher level."
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